Performance, numbers, KPIs — the traditional measures of success that dominated business for decades. But Generation Z brings a different perspective. For them, success isn't just about how much money a company makes or how many tasks an employee gets through. Engagement, the courage to create, and the ability to collaborate matter too.
According to G82 research, younger employees see success in a far more multi-dimensional way than their older colleagues. Managers still stick to the numbers, for now, but even they admit they'd like to see more recognition for innovation and creative thinking.
Success as team performance
Gen Z wants success measured not just by performance indicators, but also by qualitative factors — whether the team got involved, whether it brought new ideas, whether it collaborated well. Managers still favor results, but both groups agree that innovation should carry more weight.
Meetings: creativity vs. efficiency
This difference shows up clearly in work meetings too. Younger employees want brainstorming, room to generate ideas, sharing, and open discussion. Managers prefer fast, structured, results-oriented meetings. The solution can be combining a creative ritual with a clear framework. Informal meetings where everyone gets space to share an idea (sometimes called an “open mic”), regular days without a formal agenda — like informal Wednesdays — or short morning gatherings to get the team's energy flowing (morning jams) can all work great. But only if they have a clear framework and purpose. Otherwise, they risk turning into chaotic chatter that goes nowhere.
“Generation Z reminds us that success has a human side too. If we recognize collaboration and creativity alongside performance, we'll build a culture that connects generations instead of dividing them,” adds Šárka Rauchová, Senior Consultant at Kogi. A culture that only recognizes KPIs risks losing motivation and creativity. But if success gets redefined to include courage, collaboration, and innovation, both generations benefit. Data from the G82 research shows that exactly this kind of redefinition can lead to higher loyalty and long-term growth.
You can find the full study in the Resources section for download.